
For the past five years or so I’ve been using Apple computers almost exclusively. Apple’s products are overpriced and overhyped, but the hardware is often well-designed and the operating system is rather good. Having an integrated hardware/software solution can save much time and help preserve sanity in the face of a technology that in terms of human usability remains rather primitive, despite what charismatic Apple co-founder Steve Jobs and his fellow salesmen say.
Apple ticks a number of boxes on my list, but forgive me if I decline to sing the praises of Apple Inc. and proclaim Steve Jobs as my Lord and Saviour. Over the years the company has been hugely innovative, and will likely continue to be so. But Apple is a culturally closed entity that demands total loyalty from its customers, locking them down to what the company regards as good for them. Personal choice simply doesn’t come into it, following a product purchase, and neither does market research as we would normally think of it. As for Apple Store sales assistants, some of them remind me of evangelical Christian church “greeters”.
In recent days I’ve been browsing a couple of the rumours websites beloved of Apple product obsessives, as for some time there had been word that Apple was about to release new computers with much improved specifications and lower prices. A crunchy new Apple for credit-lean times, perhaps? Actually, no, going by the press conference held yesterday in the wonderfully-named “Infinite Loop” in Cupertino, California.
I’ve recently been having problems with an Apple bollock-burner that has a number of quite serious engineering design flaws. From aesthetic perspective it is a beautiful machine, but it helps if you don’t have to switch the thing on. Its replacement is unlikely to be an Apple.
The new laptops announced yesterday have – all things considered – lower specifications than the machines they are replacing, and Apple has raised prices at a time when the company’s stock is tanking, and we shopper units are wondering about the safety of our bank deposits. Even the fanboys are weeping after yesterday’s disappointing product announcement.
There appears to be a move by Apple to shed its loyal but demanding “creative professional” customer base, and appeal instead to middle class lifestyle consumers with shedloads of cash. This may be a viable business model, but I have no intention of commenting on the nature of the consumer electronics market as it bores me rigid.
For me now it’s either back to roll-your-own Linux and other free and open-source software on uncool but quality hardware of my choice, or I disregard Apple’s End User License Agreement and install OS X on a non-Apple computer.
See here for Steve Jobs spinning his reality distortion field at yesterday’s product announcement. The man is a marketing genius, but I am largely immune to his charms.